Pre-Fall

The cutest and coziest sweaters have arrived in the shop. Though it's not quite fall, we are more than ready for new knits on these classic SF summer days.

Sweaters from $133 - 184

SALE this Sunday!

It's time for another Sunday streets fest, and we've got deals for the day! Pop by for an extra 20% off already on sale items. We've recently marked down spring & early summer pieces, this means 40% off for you and up to 70% off previous sale items. Sounds to good to be true but we promise its not!

What's in our Windows: Mustard & Lilac

left to right:
Margaret O'Leary sweater $156
TokyoBay bag $62
Level 99 jeans $115
Michael Stars long slv. v-neck $64
Margaret O'Leary cardigan $147
While Odin Sleeps necklace $70
Level 99 Hi-waisted jeans $124

Around The Shop

Bits & pieces of new colors and accessories, plus more items marked on sale!

Introducing.. The Sally Top!

The newest addition to the DEMA family is our Sally top! If you like the Sally dress, you're sure to fall for this cropped version. It's slightly loose shape and pullover ease is a lovely match for a variety of bottoms. And who could resist this print?

Wendy Maves necklace $42
Sally Top $118

Dots a Doris

Our lovely Doris dress is back! Sporting a sweet set of polka dots and a full skirt, she's ready to twist the night away.

Friends of Natives necklace $51
Doris dress $178
Michael Stars cardigan $78

What's in our Windows: Peachy-Pink & Lavender

left to right:
Splendid baseball tee $84
Level 99 jeans $106
Skyline bag $71
LeSpecs sunglasses $59.95
Marnie floral dress $178
Sam Brown braided belt $62

Happy Feet

New happy socks in store!

$12 each

New Mood

A glimpse into a new mood and our craving to cool things down. The shop is filled with boysenberry and blue, and in perfect harmony with our newest patsy skirt. Pair this digital print with bare legs and a thin knit sweater for a splendid summer evening.

Margaret O'Leary sweater $184
DEMA Patsy skirt $128

Happy 4th of July!

The shop will be closed for the holiday, but to make it up to you we're having a 20% off sale all weekend! Pop in anytime Friday through Sunday for summer savings, including items already on sale. Have a wonderful Independence day!

Feeling Festive

Our favorite summer holiday is fast approaching! We've got all the red, white and blue you need for a day of festivities.