Thursday, May 31, 2012

the printed caftan


Sam & Lavi printed caftan / $133
Level 99 jeans / $106

What could be more perfect for your upcoming tropical vacation (fingers crossed) than this beautiful printed caftan from Sam & Lavi? Nothing, we say! It looks just as amazing with these Level 99 jeans as it would over a bathing suit with a big floppy hat. We love a piece that does double duty!

Tuesday, May 29, 2012

coral + mint


Laurie B. cardigan / $156
DEMA Tulip Blouse / $138
Level 99 jeans / $106
The Sak mini satchel / $46

A colorful outfit that strikes the perfect balance between comfort and style! Top it all off with a mini satchel from local brand The Sak in a fun floral print.

Thursday, May 24, 2012

african print sassy mini


Michael Stars t-shirt / $54
DEMA Sassy Mini / $128

We've brought the beloved Sassy Mini back in a colorful African print cotton that is perfect for summer and beyond! We love it with a slouchy t-shirt tucked in. Add your favorite sandals and you've got the perfect vacation outfit!

Tuesday, May 22, 2012

floral + denim


DEMA Tulip Blouse / $138
Level 99 denim shorts / $87

A sweet and simple look for summer: the floral Tulip Blouse (knotted at the waist) and our favorite shorts from Level 99. All you need is a great pair of sandals and you're set for adventure!

Saturday, May 19, 2012

roman ruby gift sets



Locally made line Roman Ruby is now offering adorable gift sets (featuring bath salts and soap) for only $18! The products are all made with natural ingredients and named after San Francisco neighborhoods and destinations like Golden Gate Park, The Castro, and Bernal Heights. A perfect gift for just about anyone!

Thursday, May 17, 2012

valencia sidewalk sale


Come visit us at DEMA this Saturday, May 19th, for the Valencia Corridor Sidewalk Sale! The Golden Collective will be selling vintage clothing and accessories in front of the shop and we will also be offering 10% off the entire shop (including sale!) from 12 to 7. We hope to see you!

Tuesday, May 15, 2012

red stripes


Red 23 striped cardigan / $127
DEMA Doris Dress / $178
Leatherock belt / $53
Laura Lombardi necklace / $46

This striped cardigan from Red 23 is the perfect example of cozy chic. It's just as soft and comfortable as your favorite hoodie but looks much more refined thrown over a dress or pants. We love it paired with the navy Doris Dress for a look that is subtly nautical and infinitely adorable!

Saturday, May 12, 2012

printed wallets



The Sak printed wallets / $29

We are head over heels for these amazing, colorful wallets from The Sak. Why carry your precious money in some boring old wallet when these babies are only $29 and so darn cute? The only issue will be choosing which print!

Thursday, May 10, 2012

an updated marnie dress



DEMA Marnie Dress / $168
Wendy Maves necklace / $47
Tokyo Bay bag / $64

We are excited to debut this updated version of the classic Marnie Dress! The waist has been given a wide band for an extra flattering look and there are now pockets for those of you that were wanting them! This version is gorgeous in a floral rayon with shades of lavender, mint green, and bright blue.

Tuesday, May 8, 2012

floral punch



Red 23 striped top / $98
Subtle Luxury scarf / $53
Laura Lombardi necklace / $85
The Sak bag / $49
Velvet skirt / $97

We just got in a bunch of amazing floral bags and wallets from The Sak, the perfect thing to mix with brightly colored separates like this navy striped Red 23 top and Velvet skirt.

Saturday, May 5, 2012

sweet marcel socks


Adorable new socks from Sweet Marcel are the perfect way to inject some color into your wardrobe without going overboard. Baby steps, guys! The only hard part is picking just one pair... we'll take one of each, please!

Thursday, May 3, 2012

spring events at dema


May is looking to be a busy month! On May 6th we will be celebrating Sunday Streets with the rest of Valencia Street, which means no cars and plenty of room for exploring the neighborhood on and off the sidewalk! If you shop at DEMA on May 12th we will give 10% of all proceeds to benefit SFMade, one of our favorite causes. A perfect reason to treat yourself to something new and do some good for the community at the same time! And, last but not least, on May 19th we will be hosting a sidewalk sale featuring vintage clothing from the Golden Collective in honor of San Francisco Small Business Week as well as offering 15% off the entire shop.

We hope to see you at these fantastic May events, it's the perfect way to celebrate Spring and support local San Francisco purveyors of awesomeness! Also, if your birthday is in May don't forget that you can save 20% off any one item (even sale!) just by mentioning it!

P.S. You can sign up for the DEMA mailing list here to find out about events and discounts!


Tuesday, May 1, 2012

floral mash-up


DEMA Scooter Jacket / $188
DEMA Loretta Blouse / $138
Level 99 jean shorts / $87
Laura Lombardi long necklace / $85
Vanessa Mooney short necklace / $80

A print mix that we're completely in love with at the moment! This colorful DEMA Scooter Jacket looks amazing paired with stripes and prints, especially with something more neutral on the bottom like these adorable denim shorts from favorite brand Level 99.