a sweet detail

Laurie B. sweater / $138

Subtle Luxury scarf / $44

DEMA Patsy Skirt / $128

We love this adorable sweater from Laurie B. for many reasons, including the amazing bright yellow color, but most of all we love the sweet floral bow details on the sleeves!

new stationary

We have amazing new stationary from Shinzi Katoh, including cute mini cards and adorable notebooks (all ranging from $3 to $16). These make a wonderful gift for someone young or old!

a delicate knit

Laurie B. cardigan / $147

Michael Stars tank top / $32

Wendy Maves necklace / $56

DEMA Patsy Skirt / $128

A beautiful thin knit cardigan from one of our favorite designers, Laurie B., paired with a simple tank top and colorful floral skirt. Spring perfection!

beads + slouch

Laurie B. slouchy cardigan / $147

Stephanie Hoffmann necklace / $228

Michael Stars sleeveless two-tone dress / $168

Two of our new favorite pieces in the shop: a gorgeous beaded necklace from local designer Stephanie Hoffmann and the perfect slouchy Spring cardigan in a subtle stripe from Laurie B. Worn with a two-tone maxi dress from Michael Stars it's the ideal warm weather go-to outfit!

navy + red

DEMA Doris Dress / $178

Stephanie Hoffmann necklace / $80

Leather Rock belt / $53

A beautiful new Doris Dress in navy blue cotton with a lovely red ikat print. We love it paired with a bright red belt and statement necklace! Could there be a more perfect dress for any season?

wild thing

Level 99 denim jacket / $129

Michael Stars sweater / $98

DEMA Midi Skirt / $138

Mineralogy long necklace / $104

Stephanie Hoffmann short necklace / $80

This amazing animal print silk Midi Skirt is our new favorite DEMA item, and doesn't it go so perfectly with a coral Michael Stars sweater and cropped denim jacket?

in our window: spring layers

Laurie B. cardigan / $133

Red 23 t-shirt / $94

Tokyo Bay purse / $64

Level 99 jeans / $106

What could be more perfect for Spring than a colorful striped cardigan, printed tee, and bright skinny jeans? Add a two-tone satchel and you're ready for adventure!

in our window: a spring sweater

Michael Stars scarf / $48

Laurie B. sweater / $143

Level 99 jeans / $106

We love this lightweight striped sweater from Laurie B. It's the perfect weight for Spring and looks so perfect with faded green skinny jeans and a printed scarf. An ideal outfit for this in-between weather!

in our window: red + black + yellow

Distinkt scarf / $85

Red 23 t-shirt / $99

DEMA Patsy Skirt / $128

Mineralogy necklace / $103

A bit of print mixing and one of our new favorite color combos: red, black and bright yellow. The Patsy Skirt looks perfectly casual with a slouchy striped Red 23 t-shirt tucked in!

in our window: cool patterns

Red 23 t-shirt / $94

Mineralogy necklace / $103

Tokyo Bay bag / $64

Level 99 jeans / $106

Obviously we cannot get enough of these Level 99 jeans, they just go so perfectly with every t-shirt and blouse in the shop! We especially adore this cool patterned t-shirt from Red 23. The neutral colors look amazing with a pop of neon green from the Tokyo Bay bag.

in our window: prints + accessories

DEMA Loretta Blouse / $138

Wendy Maves necklace / $48

Tokyo Bay bag / $64

Level 99 jeans / $106

We love the DEMA Loretta Blouse paired with our favorite jeans from Level 99 and some colorful accessories. We have sold out of this particular Loretta style but we'll be sewing up some new ones in pretty Spring fabrics over the next few weeks, so come take a peek!

behind the scenes at dema

A few behind-the-scenes shots of where all the magic happens at DEMA! From the constantly growing collection of rock posters to the piles and piles of colorful fabric, this place is bursting at the seams with inspiration.