Thursday, November 29, 2012

MOD bags

Skyline bags are back in stock!

Will you be traveling for the holidays? The skyline bag is a nod to the old pan-am style with retro colors and patterns, and functions perfectly as a small carry on!

Clockwise from top : 
Tokyo Diamond $74
Tall Olive $71
Black Target $71 
Short Olive $62

Tuesday, November 27, 2012

What's in our windows: color-blocked cozy

Ladies, you've got to get your hands on this adorable new Yoon cardigan before they're all gone! It's ultra cozy and a fun layering piece. Not to mention its the perfect autumnal color palette.

Don't forget, if you are out of state we can ship to you! Send us an e-mail at

Yoon cardigan $166
Michael Stars turtleneck $62
Subtle Luxury silk scarf $78

Saturday, November 24, 2012

Fuzzy Wuzzy

A slew of fuzzy and festive socks have just set up camp here, and what you see is only the tip of the iceberg!  Swing by and peruse the rest of our wooly  wonderments. They also make great stocking stuffers for all you holiday shoppers!

Our b.ella socks range from $15-20

Thursday, November 22, 2012

Mini Mania

We have two adorable new DEMA Sassy Mini skirts in the shop. Show a little leg in a deep forest green with a nubby texture or if you're feeling truly sassy - opt for the leopard print!

Happy Thanksgiving everyone!

Michael Stars sequin sweater $178
Stephanie Hoffman necklace $50
Laura Lombardi bracelet $97
DEMA Sassy Mini in green $128

Michael Stars striped top $62
Laurie B. Cardigan $175
DEMA Sassy Mini in leopard $128

Tuesday, November 20, 2012

A Jeweled Marnie

Has it been too long since we skipped about town in our fancy DEMA frocks? It sure has! Our new Marnie dress is a playful silk piece with vibrant splashes of jeweled shapes. Try pairing it with a bright colored belt and some fun jewelry. And when the SF nights cool off, throw on our black Level 99 denim jacket!

DEMA Marnie dress $220
Leatherock belt $53
Stephanie Hoffman bracelet $22
Level 99 Jacket $143

Saturday, November 17, 2012

What's in our windows: black & blue

Our favourite color combo right now are cool blues with hints of black. And you can dress them up or down! Thrown on your choice of beautiful Wendy Maves jewelry and you'll be set to go!

Subtle Luxury scarf $53
Wendy Maves necklace $48
Michael Stars top $90
Level 99 jeans $115

Wendy Maves necklace $44
Michael Stars long sleeve $88
Velvet sequin skirt $120

Thursday, November 15, 2012

Introducing: Color Stories

Orange Crush

Well it's no secret here at Dema, we LOVE color! And we're serving up collections of our favorite hues in the shop right now. It's pretty hard to pick just one of these pieces to mix into our wardrobe and with so many options you'll never need to. Stay tuned for more colors!

Orange Crush:
B.ella knee high socks $18
Rumba watch $45
Elite bubble umbrella $22
Roman&Ruby oil with orange peel $20
Co-Lab coin purse $13
Wendy Maves necklace $48

B.ella knee high socks $18
Co-Lab wallet $35
Sam Brown belt $83
Subtle Luxury mixed pattern scarf $53
Joli brooch $74

Distinkt scarf $85
Elite bubble umbrella $22
Happy Socks $12
ICU sunglasses $20

Wednesday, November 14, 2012

DEMA is 15!

Come join us this Saturday, Nov. 17th, to celebrate a special milestone for Dema - 15 years in the Mission! From 6pm - 10pm, the shop will be in full party mode with champagne, cupcakes and live music! Not to mention, all the sweet deals you can snag with 20% off the entire store, both Saturday and Sunday. Cheers!

Tuesday, November 13, 2012

black and jewel tones

Red23 top / $110
Level99 jeans / $106
Michael Stars scarf / $48

Chunky scarves, tie-dye, and some classic black, we love it! This new Michael Stars scarf is a gem, not only is it thick and cozy, but you can also wear it as a beautiful shawl! Also, make sure to come in and try on our many new colors of Level99 jeans, including the beauties seen here in dark plum, you won't regret it!

Saturday, November 10, 2012

more galaxies

DEMA Patsy skirt / $128
A+RO sweater / $147
Sam Brown / $83
Wendy Maves / $48

We can't get enough of these spacey prints! Look how classy you can make a DEMA space-print patsy skirt look with this classy A+RO sweater, super functional Sam Brown belt, and gorgeous Wendy Maves necklace!

Thursday, November 8, 2012


Michael Stars top / $94
Michael Stars sweater / $248
Level99 corduroys / $106
Subtle Luxury / $64
Wendy Maves necklace / $44

Mmmm black and white, a combination everyone can agree on! At DEMA, we make black and white fun with an uber-funky top from Michael Stars, a slate-colored stone necklace from our new Wendy Maves collection, and this wonderfully fluffy scarf from subtle luxury! Black and white has never been so colorful!

Tuesday, November 6, 2012

in a galaxy far, far away

Laurie b sweater / $166
DEMA sassy mini skirt / $128
Michael Stars top / $74
Janna Conner necklace / $85

An amazing new DEMA sassy mini for winter means wool with a flash of multi-colored bursts of funfetti! Pairing it with this wonderfully ethereal necklace from Janna Conner makes the look quite atmospheric. We bet you didn't know a solar system inspired outfit could look THIS cute!

Saturday, November 3, 2012

The coat of the the season

DEMA Car coat / $238
Level99 jeans / $115
Red 23 top / $127
Joli brooch / $64

An ultra-soft leopard coat for winter? Amazing! You don't want to miss out on this one guys. It's irresistible, timeless, and any woman can rock it no matter what her style is. This is one of our best of the season, do yourself a favor and come in and feel it for yourself, you deserve it!

Thursday, November 1, 2012

Janna Conner jewelry

We are so taken aback by this stunning new collection we've just received from jewelry designer Janna Conner! These gold-plated encrusted gems are the perfect statement piece for any outfit, casual or fancy, and are undeniable eye catching! We've been craving some mineral-esque jewelry in the store lately and these pieces have no doubt hit the spot!