Thursday, August 30, 2012

purple heart

Marnie Dress / $188
Laurie B. Cardigan / $156
Subtle Luxury / $53

Trying to squeeze a little grape into your wardrobe? Look no further than our new Marnie dress! DEMA keeps it classy, but still a little funky, with this unique pattern perfect to pair with your favorite jewel-toned accessory! Try this lovely lilac cardigan from Laurie B to make your outfit purple-icious!

Tuesday, August 28, 2012


Yoon Sweater / $156
Sam&Lavi Skirt $152
Velvet Tank Top / $41
Stephanie Hoffman Necklace / $50

How cute is this new sweater from Yoon?! It has a librarian feel with a taste of vintage that makes us want to curl up and read a good book on a San Francisco foggy morning! To wear this comfy gem out on the town, pair it with brights like this 60's themed Stephanie Hoffman necklace or this cute tank from Velvet, and we all lived happily sweater after!

Saturday, August 25, 2012

an unconventional autumn

Tulip Blouse / $128
Level 99 Denim / $119
Wilt Shirt / $127
Stephanie Hoffman / $250

Sam&Lavi / $106
Level 99 Denim / $87
Yoon / $170
Stephanie Hoffman / $60 

Many of our designers are taking the traditional fall burgundy and putting a spin on it. We are seeing so much paprika and rust in all of their collections and now we want to see them on you! Here we have styled these warm, comfy reds with all of our favorite neutrals, now how would you style them? The possibilities are endless with these fiery beauties!

Thursday, August 23, 2012

hint of turquoise, hint of lime

Sam & Lavi Tunic Dress / $136
Laurie B Cardigan / $156
Stephanie Hoffman Necklace / $56

Michael Stars Sweater / $168
Level 99 Denim / $115
TokyoBay Bag / $81
Subtle Luxury Scarf / $83

Feast your eyes on these new gems in our favorite fall colors! The electric turquoise in this Stephanie Hoffman necklace matches divinely with our brand new Sam&Lavi tunic dress! We also love slipping some subtle greens into our neutrals with this new Michael Stars sweater and golden brown Level99 jeans, come and get it ladies!

Tuesday, August 21, 2012

new from Stephanie Hoffman

We are in complete lust with local designer Stephanie Hoffman's 60's inspired jewelry pieces! Whether it's spikes, shiny metallics, or aztec inspired necklaces, Stephanie is always changing it up! Pick up one of these gorgeous morsels today to add something truly San Francisco to your jewelry collection!

Saturday, August 18, 2012

brights and neutrals

Sassy Mini Skirt / $128
Michael Stars Tank Top / $53
Margaret O'Leary Sweater / $173
Subtle Luxury Scarf / $53
Sam Brown Belt / $83

Not sure yet how to pop some color into your wardrobe? Pair some luminous hues with your favorite neutrals for a perfectly balanced look! We love how these brilliantly bright pieces from our favorite designers light up our favorite pewter Margaret O'Leary sweater!

Thursday, August 16, 2012

party on poketo tees!

Poketo Tees / $41

The second we got our new Poketo tees in they immediately started flying out our door! One reorder later, we are still in deep love with these bold, fun, and colorful designs with that special artistic touch. Come grab your very own unique Poketo tee today. Hint: They look smashing with a pair of our Level99 colored denim!

Wednesday, August 15, 2012

NEW from Michael Stars!

Michael Stars Blazer / $98
Marnie Dress / $178
Stephanie Hoffman Necklace / $54

Check out this awesomely versatile piece we just got in from Michael Stars! Is it a sweater? Is it a blazer?'s both!! It's bordeaux and heather gray, soft as ever, and is complete with pockets...what's NOT to love?

Friday, August 10, 2012

fall floral

Crawford Dress / $188
Laurie b. Cardigan / $156
TokyoBay Purse / $58

Right now at DEMA we are obsessed with florals that can be worn in the summer as well as the fall! Summarize this fabulous floral frock with a bright cardigan like this perfectly pink piece from Laurie b, or autumnize it with one of our many new fall sweaters. Don't deny it guys, the fog is coming!