denim & stripes

Level 99 denim jacket / $129

Puella maxi dress / $92

Tokyo Bay bag / $58

This comfy and cute Puella maxi dress is the perfect summer staple. Throw on a denim jacket from Level 99 in the evening and accessorize with a colorful purse. This look will take you from the park to your favorite restaurant to your summer vacation!

sunday streets sale!

Come visit DEMA this Sunday, July 1st to celebrate Sunday Streets! We will be offering 20% off the entire store, including sale. The shop is overflowing with colorful summer loveliness so it's the perfect opportunity to update your wardrobe! Please keep in mind that DEMA will be closed on the 4th of July.

stephanie hoffmann necklaces

Stephanie Hoffmann short necklace / $56

Stephanie Hoffmann long necklace / $52

We showed you a few amazing bracelets from local jewelry designer Stephanie Hoffmann last week and we're excited to share these equally amazing necklaces! The vibrant colors and interesting shapes are the perfect thing to punch up your summer looks!

summer style

A peek at what's in the shop... racks full of color and print, our favorites! We have new summer duds arriving all the time, come visit us and we will show you what's new for summer and help you put together a warm weather wardrobe that is perfectly you.

easy layers

Subtle Luxury scarf / $53

Level 99 denim jacket / $129

Splendid tee / $79

Velvet skirt / $90

This adorable Velvet skirt is the missing link in your wardrobe: easy, comfortable, goes with everything. We have it in gray and blue and it looks so cute with a slouchy tee tucked in and a denim jacket on top for a bit of structure. And what better piece to pack for every upcoming vacation?

new stephanie hoffmann bracelets

Stephanie Hoffmann bracelets / $46

We just received a bunch of amazing new pieces from one of our favorite local jewelry designers, Stephanie Hoffmann, including these beautiful bracelets. We love mixing them up and wearing several together, and for only $46 each you can layer them all day long!

splendid stripes

Laurie B. cardigan / $156

Splendid striped t-shirt / $81

Level 99 mint jeans / $106

Splendid t-shirts are back in the shop and cuter than ever! We went crazy on the stripes, naturally, and this one is our favorite. Gray, mint green, pale blue, and coral... this might be just be our favorite new color combo! And it couldn't look more perfect paired with Level 99 jeans and a bright knit Laurie B. cardigan.

pleated perfection

Michael Stars cardigan / $70 (on sale!)

DEMA Pleat Dress / $178

Cold Picnic necklace / $69

A sweetly pleated floral dress, your go-to frock for the warm summer days ahead! Thrown on a lightweight Michael Stars cardigan in the evening when things cool down. Perfection!

a summer marnie dress

DEMA Marnie Dress / $188

Wendy Maves necklace / $47

A beautifully patterned silk version of the Marnie Dress is the perfect frock for just about every event on your summer calendar! The standout colors and classic shape will turn every head. When they ask you where your lovely dress is from, just tell 'em "It's a DEMA!"

vintage inspired chic

DEMA Crawford Dress / $232

Laurie B. cardigan / $147

Vanessage Mooney short necklace / $80

Wendy Maves long necklace / $47

A DEMA dress is the perfect blend of vintage-inspired style and modern chic. The amazing cut of the Crawford Dress is flattering on all shapes and is especially beautiful in this floral silk. Just thrown on a delicate knit cardigan, a mix of necklaces, and you're set!

hello, sunshine!

The weather gods have been smiling down on San Francisco lately, and with all this plentiful sunshine you're gonna need some cute new sunglasses! Come snag a pair from ICU for only $20, we've got all kinds of fun colors and even an amazing floral style. And for that price you won't feel too bad if you accidentally leave them in the park!

orange + blue

Sam & Lavi top / $106

Laurie B. cardigan / $147

Level 99 jeans / $101

We're smitten with this amazing printed shirt from Sam & Lavi. The slouchy t-shirt shape, exposed zipper in the back, and colorful print is just perfect with simple jeans and a cardigan.

the crawford dress

DEMA Crawford Dress / $232

Michael Stars scarf / $48

A new dress from DEMA with the vintage-inspired flair that we love! Dubbed 'The Crawford,' this beauty is made of a gorgeous navy 1940's-style silk in the most flattering cut. Dress it down with a casual striped scarf for daytime, or throw on some fabulous heels and jewelry for nighttime!