Wednesday, February 16, 2011

spring is getting closer...

Amazing sunglasses from ICU, all $20! Perfect for those of you that have a bad habit of, ahem, losing them.

A beachy Michael Stars hoodie ($98) looks perfect over your favorite striped t-shirt.

Wednesday, February 9, 2011

behind the scenes at dema


If you've been inside our shop then you've caught a glimpse of Dema's colorful studio in the back. This is where the magic happens... fabric cutting, pattern making, and sewing for hours on end. Music posters and photographs cover every spare inch of wall space (and quite a bit of ceiling too!) and Dema herself can often be found buzzing around trying to make her current clothing fantasies a reality. It's controlled chaos at its best!

Friday, February 4, 2011

valentine style




We like our Valentine's Day style to be unconventional and quirky-cute, like these two ensembles... Perfect whether you're having a romantic dinner for two at In N' Out or going for a fancy cocktail at Rickhouse!

On the left:
T-shirt by Velvet / $87
Sassy Mini by DEMA / $120
Cream messenger bag by Tokyo Bay / $58

On the right:
Marni Dress by DEMA / $188
Collar by Golden Fur Vintage / $23

Wednesday, February 2, 2011

in the window: new jewelry & cardigans


A peek at what's currently in our windows: a new jewelry line by Monica Rose featuring amazing colored beads on delicate chains, all priced from $35 to $48 (we also have earrings and bracelets). Also: slouchy cardigans from Michael Stars and 360 Sweaters, the perfect third piece for your DEMA ensemble!