Thursday, December 29, 2011

in our windows: casual layers



Michael Stars cardigan / $88
Red 23 top / $81
Level 99 jeans / $103
Mineralogy necklace / $103

The holiday season is almost over and we want nothing more than to be cozy and casual but still look cute. That's why we love all the amazing t-shirts, cardigans and colorful jeans filling up the shop right now. Everything can be mixed and matched for the ultimate layered-up look. Top it off with some interesting jewelry to show that you've made an effort!

Friday, December 23, 2011

merry christmas from dema!


The DEMA girls wish you a very merry Christmas and happy holidays!

P.S. If you're still on the hunt for last minute gifts we've got you covered, come visit us!

Thursday, December 22, 2011

what's in our windows: one sweater two ways




360 Sweater / $149
Cold Picnic necklace / $69
DEMA Lesley Skirt / $138

We adore this new drapey sweater from 360 Sweater but we couldn't decide which color we love more... so we paired both colors with a lovely Lesley Skirt. Both of them match so perfectly!

Wednesday, December 21, 2011

what's in our windows: checks & stripes



Michael Stars scarf / $68
Red23 striped top / $97
Michael Stars turqouise tee / $68
Tokyo Bay bag / $58
Blank jeans / $88

A cozy Winter outfit with style to spare! We love mixing different shades of the same color, like all these pretty blues. Wrap a printed Michael Stars around your neck for the perfect (and warm!) finishing touch!

Saturday, December 17, 2011

the heart umbrella




Dema is wearing a Cardigan sweater ($182), a past version of the Sassy Mini, and carrying an Elite umbrella ($22) in the cutest-ever heart print, a perfect holiday gift idea! But snap one up soon... we keep selling out of them!

Thursday, December 15, 2011

new in: sweaters from 360



360 Sweater / $178
Cold Picnic (short necklace) / $92
Wendy Maves (long necklace) / $48

We just received a new shipment of lovely sweaters from 360 Sweaters and we're particularly fond of this slouchy fig-hued knit. We love it paired with a bright color and a tangle of necklaces.

Wednesday, December 14, 2011

up close





A few lovely details in the shop right now... so many beautiful colors, patterns, and cozy knits!

Saturday, December 10, 2011

the yellow lace marnie



Subtle Luxury scarf / $46
DEMA Marnie Dress / $178

This might just be one of our most favorite DEMA dresses of all time: the Marnie in a gorgeous yellow lace. It would make the loveliest NYE dress but we also love it dressed down for daytime. Don't be afraid of the color... we think this pretty hue works on lots of women!

Friday, December 9, 2011

block party time + stock up for winter


DEMA is overflowing with the best sweaters, scarves, holiday dresses, jewelry and more. Which is exactly why you should come visit us this evening for the Mission Holiday Block Party! We will be serving free champagne and offering 20% off the entire store from 6 to 9. There will also be an amazing mini pop-up shop from local jewelry designer Rock Candy. Support your local businesses and get in a festive mood while you're at it!

Thursday, December 8, 2011

magnificent magnifiers



We adore these fun magnifying lens necklaces from new-to-us brand Species by the Thousands. They come in three different sizes and are $46, just the thing to give a special gal for a holiday gift! Wear them layered to look extra magnificent.

Wednesday, December 7, 2011

in our window: sequins + stripes




Michael Stars sequin cardigan / $158
Vkoo striped sweater / $138
DEMA Midi Skirt / $138
Cold Picnic necklace (short) / $92
Mineralogy necklace (long) / $104

Sequins, stripes, sparkle... keep your Holiday gear layered DEMA-style!

Saturday, December 3, 2011

in our window: a statement necklace



Yoon cardigan / $156
Cold Picnic necklace / $58
Michael Stars tee / $78
Blank jeans / $78

We are in love with this gigantically stylish rope necklace from Cold Picnic! Wear it over everything to give your outfits a kick.

Friday, December 2, 2011

a metallic mini


Dema wears the DEMA Sassy Mini in a beautiful metallic cotton ($128) and a perfectly slouchy Yoon sweater ($166). Paired with black tights and some layered necklaces it's the perfect holiday look that goes from casual to dressy in a snap! Just add boots during the day and switch to heels in the evening. Because you have more important things to fret about during the holidays... like how to fit in all those parties!

Thursday, December 1, 2011

sock hop



We're obsessed with colorful, patterned socks here at DEMA. Every season we excitedly pick out the most amazing pairs from brands like Happy Socks, b.ella, Ozone, and Hot Sox. We have a pair for every style! And hey, didn't you know that cozy socks make the best holiday gifts?

Wednesday, November 30, 2011

necklaces for layering

Vanessa Mooney (short necklace) / $80 and Wendy Maves (long necklace) / $48

Wendy Maves / $46

Wendy Maves / $56

Wendy Maves (short necklace) / $56 and Wendy Maves (long necklace) / $46

We love layering our necklaces! Right now we have the perfect mix of chunky, dramatic necklaces and simple, delicate ones. The prices are just for giving them as gifts to your favorite gals and yourself!

Saturday, November 26, 2011

in our window: stripes + sailor pants




Laurie B. striped sweater / $156
Subtle Luxury scarf / $46
Mineralogy necklace / $58
DEMA Sailor Pants / $128

A modern take on a classic look. The DEMA Sailor Pants are back in a beautiful grey wool flecked with subtle color. Pair them with a slouchy striped sweater and printed scarf for an easy and adorably tomboyish style.

Friday, November 25, 2011

stephanie hoffmann necklaces





Beautiful new necklaces from local artist Stephanie Hoffmann featuring a mix of knit chains and real chains. They look stunning paired with our favorite Winter sweaters and would make an excellent holiday gift!

Black & Gold necklace / $60
Mustard necklace / $70
Pale Mauve necklace / $80

Wednesday, November 23, 2011

a very dema thanksgiving




Happy Thanksgiving to everyone from DEMA (and Georgie!) and also a very happy birthday to the lady herself, Dema Grim! We hope everyone has a wonderful week!

Friday, November 18, 2011

what's in our windows: red & blue




on the left...
Laurie B. sweater / $166
DEMA Fishtail Skirt / $160
Wendy Maves necklace / $34
Tokyo Bay bag / $58

on the right...
DEMA Marnie Dress / $188
Subtle Luxury scarf / $46
Tokyo Bay bag / $64

Our current favorite color combination is a warm orangey red paired with shades of blue.

Wednesday, November 16, 2011

fabric preview




Chartreuse lace, colorful floral silk, rich tweed... here's a little sneak peek at the fabrics DEMA has in store for Winter and Spring. We can hardly wait to turn these rolls of loveliness into beautiful clothes for you to wear!