Wednesday, September 29, 2010

a dress for all occasions


photos by Aeschleah DeMartino

We've brought back the lovely Marnie dress from season to season for a reason: it's a classic. Our newest version, in a beautiful rumpled green silk, is the perfect Fall dress. Wear it with tights and a belted cardigan during the day and your tallest heels and some fabulous necklace in the evening. It will be the perfect holiday party dress in a few months when you find yourself desperate for something perfect to wear. Wear it now, wear it forever.

Tuesday, September 28, 2010

sale goodies


photos by Cecilia Austin

The sale rack is overflowing with loveliness right now at DEMA. Pretty Summer dresses that are perfect for this amazing San Francisco weather, sweet sweaters that will carry you into Fall, piles of colorful t-shirts, and much more. Don't miss out on the bargains... things are marked down up to 70% off!

Wednesday, September 22, 2010

clothes to jump in


photo by Aeschleah DeMartino

We've been working on a fun project in collaboration with a new online store called Kreeya which means that soon you will be able to purchase the newest DEMA designs directly online! Now that's something to jump for!

Monday, September 20, 2010

sweater season

photos by Cecilia Austin

It's always sweater season in San Francisco, and temperatures are definitely getting chillier everywhere else. Perfect timing for some amazing cardigans from Margaret O'Leary Knits, Splendid and Olive & Orange! Pair one with a cute striped t-shirt and a lovely charm necklace by local artist Earthly Treasures. Fall layering, DEMA-style.

Wednesday, September 8, 2010

green dream


Ashley wears the new DEMA Patsy Skirt and Loretta Blouse with an Olive and Orange cardigan and Betsy & Iya necklace

We can't get enough of the adorable new Patsy skirt, and we have the perfect top to pair it with: the Loretta blouse! A ruffled collar, shirttail hem, and easy shape make it a no-brainer for tucking into skirts or wearing with jeans for Fall. Our debut version in green stripes looks amazing with the olive green Patsy skirt and a colorful cardigan from new line Olive and Orange (made by Orla Kiely!). We're getting amazing new sweaters, dresses, scarves and everything in between almost every day, so come on in and stock up for the chilly weather ahead!

P.S. Check us out in the New York Times!

Saturday, September 4, 2010

introducing the patsy skirt!


Ashley wears the DEMA Easy Tee and the new Patsy Skirt with a Michael Stars cardigan

Say hello to the newest DEMA design, the Patsy Skirt! It gives the Sassy Mini a run for it's money with the full shape and flirty length, and looks perfect with the Easy Tee tucked in. Show off your waist and those gams... A bit of vintage flair made wonderfully modern.

Wednesday, September 1, 2010

chocolate lace


Ashley wears the DEMA Easy Tee and Sassy Mini with a Michael Stars cardigan

Chocolate-colored cotton lace? Sign us up! This scallop-hemmed beauty is the perfect piece to take you into Fall looking stylish and adorable. Wear it with our silk Easy Tee and a cozy cardigan, or dress it up with a blouse and heels... You can't go wrong with a skirt this cute!

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