Wednesday, July 21, 2010

new newer newest

Laaadies... You will be happy to know that we've just received several huge shipments of new goodies from Velvet and Fluxus, two of our favorite t-shirt brands! Amazing dresses, cardigans, tees... Everything you need for the cold weather now and the warm weather to come. Come on in and let us layer you up with the cutest duds in town!

Thursday, July 15, 2010

cut it out!

Say hello to the newest DEMA creation: the Cut-it-Out Dress! Adorable in the front and even more so in the back... Sweetly sexy and tied up with a bow. Give yourself a present that is classic in shape but made modern in eclectic fabrics. Wear it to those 30 weddings you have coming up, or take off your shoes and let down your hair for a frolic on the beach. Très chic, we say!

Tuesday, July 13, 2010

oversized style

We adore the oversized look at DEMA. It's cute, easy, and most importantly it hides any number of post-4th-of-July sins! The amazing tee below is from a new brand called Brandy Melville, and it looks so perfect paired with a DEMA African print mini skirt.

Ashley wears a Brandy Melville tee and DEMA Sassy Mini / Photos by Victor Solomon

Saturday, July 10, 2010

sunday streets is tomorrow!

Come celebrate Sunday Streets with us tomorrow at DEMA! We will be having a mini sample sale featuring adorable DEMA clothes from seasons past, along with some seriously marked down t-shirts and dresses from other brands. We will be open from 11 to 6, but come early to get the good stuff!

More information about Sunday Streets can be found here. Hope to see you tomorrow!

Photo by Cecilia Austin

Friday, July 2, 2010

red, white & spotted!

4th of July is only two days away... But fret not, we've got enough polka-dotted, striped, and just plain adorable things to make you the belle of the BBQ! We just received a shipment from brand new line Brandy Melville, which features the most amazing striped shirts in the cutest, slouchy cuts. Perfect for hiding that inevitable hot dog / cheeseburger / apple pie belly! And let's not forget the amazing Sassy Mini, which is 4th of July perfection in red with white polka dots. Pair it with the equally lovely Easy Tee for an outfit made in Summer heaven.

Photos by Cecilia Austin, all clothes by Dema

rocket dog fashion show

Back in May Dema participated in a fashion show for one of our favorite causes, Rocket Dog Rescue. Several amazing Dema looks were modeled... and with adorable dogs as accessories, no less! A video of the entire show can be viewed here.

Photo by Timothy Chingos