Thursday, May 27, 2010

summer lookbook

We are very excited about Summer, and to celebrate we have collaborated on some lovely photos with photographer Cecilia Austin. Shot in the Marin Headlands, we think they perfectly capture what Dema is all about: colorful, fun and unpretentious fashion that transcends trends and looks wonderful at any age. Here is a sneak peek, with more to come...

Ashley wears the Sally Dress

Tuesday, May 25, 2010

easy peasy

Easy tees in bright, colorful silks... What better compliment to a high-waisted skirt or denim shorts? Just add sandals and sunscreen and you're set for adventure!

Julia wears the Easy Tee, skirt by Stewart + Brown and Candace Ang necklace

Ashley wears the Easy Tee and Dirndl Skirt

Candace Ang feather necklace

Friday, May 21, 2010

Doris Day would be proud

Our aptly named Doris Dress is sure to add some sweetness to your Summer days! Flirty and flattering on just about every figure, Dema's been whipping them up in all kinds of beautiful fabrics. Perfect for outdoor weddings or just running around enjoying the sunshine.

Ashley wears the Doris Dress and Hyde belt

Julia wears the Doris Dress, Pare Gabia espadrilles, and bag by The Sak

Thursday, May 20, 2010

Mission Migration party tonight at DEMA!

Come join us in the store tonight for a party sponsored by Nest, which supports artists moving their communities out of poverty. We will be featuring accessories from Rwanda and Togo, with profits going back to the artists who created them. There will be free drinks and nibbles and a chance to win local goodies!

When: 6pm to 9pm
Where: DEMA at 1038 Valencia between 21st and 22nd
Cost: FREE

Bring some friends and come say hello! More information can be found here.

Friday, May 14, 2010

stripes, polkadots and florals... oh my!

If you've ever been into our store and had the experience of walking inside a kaleidoscope, then you're probably familiar with our penchant for mixing just about every color and pattern imaginable. Polkadots and stripes? Yes! Florals and geometric shapes? Mais oui! Dema is keeping it fun this Summer as usual... Expect oversized silk tee-shirts, flirty dirndl skirts, and the ever-adorable Sassy Mini. Getting sassier all the time.

Ashley wears the Easy Tee and Dirndl Skirt

Julia wears the Sassy Mini with a Laurie B. sweater, Michael Stars tee, and Macrame Designs necklace

Wednesday, May 12, 2010

espadrilles are in!

Exciting news... We finally have shoes! And not just any shoes, amazing espadrilles from French brand Pare Gabia. We currently carry sizes 6 through 10 in black, olive green and red. They are the perfect compliment to our lovely Summer dresses and skirts. And so comfortable!

Pare Gabia espadrilles, $74, available in three colors