Friday, December 31, 2010

that final touch


Have your New Year's Eve dress? Great! But it's freezing cold outside and you'll need some warm but stylish tights to complete the look! We have an amazing selection of tights and socks in all sorts of lovely colors, from black to purple to turquoise. Don't freeze your buns off tonight, grab a pair at DEMA!

Wednesday, December 29, 2010

new year's eve outfits!

DEMA Marni dress ($188) and Michael Stars cashmere cardigan ($158)

Don't have your New Year's Eve outfit yet? DEMA has exactly what you need to rock on into 2011 with your frock on! From fancy to casual and everything in between... we even have the perfect tights and jewelry to complete your festive ensemble. Looking for something that sparkles? We've got that too!

Laurie B. sweater ($166) and DEMA lace Patsy Skirt ($138)

Michael Stars cardigan ($158), Splendid long-sleeved top ($110), and DEMA Patsy Skirt ($138)

DEMA Marni dress in charcoal grey ($188)

Michael Stars sparkle cardigan ($140), DEMA Sailor Blouse ($138), and DEMA Sassy Mini skirt ($138)

DEMA Marni Dress in ochre linen ($188)

Line sparkle sweater ($161) and DEMA Sassy Mini skirt ($118)

Thursday, December 16, 2010

slouchy & ruffled perfection


Our favorite mix right now: a bit of girly (like this ruffled t-shirt from St. Grace) and some slouchy tomboy coziness (like this oversized cardigan from Laurie B.). Why wear one kind of look head to toe when mixing it up is so much more fun? Come visit us and we'll show you how to do it!

Friday, December 10, 2010

come shopping tonight!

Don't forget, the Mission Holiday Block Party is tonight and DEMA will be staying open late! We're offering 25% off the entire store and hosting a fun raffle with lovely prizes, so come in and finish up that holiday shopping!

Saturday, December 4, 2010

come party on our block!


Stop by DEMA on December 10th for a glass of champagne and 25% off the entire store! It's the perfect night to score that holiday dress you've had your eye on... or gifts for your loved ones! We'll be cranking up the holiday tunes (don't worry, only the good ones) so come and say hello.

Saturday, November 27, 2010

co-lab bags


We are in love with these beautiful vegan (non-leather!) bags from co-lab. They are big enough for a laptop, buttery soft, and still light enough to carry around all day! They also have the cutest black and white striped lining and plenty of pockets for your stuff. The red style is $104 and the black tote is $83. Snag one before we sell out, we only have a few in the shop!

Wednesday, November 24, 2010

color it up


Just because the weather is getting chillier and the skies are getting grayer doesn't mean you have to wear black from head to toe. Ignore the gloom and add some color to your wardrobe! We've got piles and piles of colorful t-shirts, sweaters and cardigans. There is something for everyone on your list, including you! Because you've been quite good this year, right? (We'll just nod and smile.)

Saturday, November 20, 2010

in the window


On the left...
Sweater / Laurie B. / $175
Blouse / DEMA Loretta Blouse / $116
Bag / Tokyo Bay / $35
Jeans / Blank / $78

On the right...
Knit cap / Michael Stars / $46
T-shirt / Michael Stars / $68
Skirt / DEMA Patsy Skirt / $124
Short necklace / Nancy Caten / $104
Long necklace / Candace Ang / $161

Thursday, November 18, 2010

discounts & champagne this friday!



You probably already know about our Anniversary Sale, which starts tomorrow (November 19th) and goes through Sunday (the 21st). Well, now you can party with Dema herself while enjoying the storewide 20% off discount and sipping champagne! Join us tomorrow evening from 6PM to 9PM to celebrate our 13th anniversary after-hours-style. We have tons of new Fall sweaters, skirts, scarves, t-shirts, and more! Bring a friend and we hope to see you there!

P.S. Read an interview with Dema on the Kreeya site!

Tuesday, November 16, 2010

tights & gloves to keep you warm!


We're having a heat wave here in San Francisco... but we all know these warm days are numbered. So prepare yourself for the upcoming chill by stocking up on colorful tights by Betsey Johnson and warm cashmere gloves from Michael Stars and Pistil (fingerless so you can still twitter and text away). Starting your holiday shopping early like a little angel? These make the perfect gifts, too!

Thursday, November 11, 2010

dema is turning 13!



sweater by line, necklaces by nancy caten and candance ang

We are celebrating 13 years of bringing color to the Mission! To treat our loyal customers we are offering 20% off everything in the store on November 19th through the 21st. Thank you for supporting DEMA, we have enjoyed these years and we look forward to many more to come!

Friday, October 29, 2010

get 50% off at DEMA!

From now through October 31st, DEMA customers have the opportunity to receive a 50% off anything in the store (with a maximum $30 discount)! All you have to do is click here and sign for up for a fun new web site called Scout Mob that offers great discounts at all kinds of amazing local shops, restaurants and more. You have to download the DEMA discount by midnight on Halloween, but you can use it in the shop through the end of January. Do it!

Thursday, October 28, 2010

around the shop


photos by Cecilia Austin

Scenes from DEMA: A corner of the shop featuring tote bags made in Ghana, stationary, and Poketo t-shirts. Colorful outfits styled to inspired you. Free DEMA buttons and business cards. Amazing (and affordable!) sunglasses. Come visit us... we just received a large shipment of bubble umbrellas, the perfect thing for that pesky wind + rain combo we're having!

Friday, October 22, 2010

japanese stationary + letterpress cards


photos by Cecilia Austin

We have the cutest stationary selection in town at DEMA! Featuring adorable (and hilarious!) notepads and cards from Japanese brand Shinzi Katoh and beautiful letterpress cards from local brand Hello! Lucky. If you've been looking for a lower-priced gift that's still amazing, look no further!

Thursday, October 14, 2010

stock up on socks & tights


photos by Cecilia Austin

We always have an amazing selection of socks and tights at DEMA. Right now we're featuring cozy picks from longtime favorites b.ella and Hot Sox, as well as new-to-us brand Happy Socks. We've also marked down many pairs so that stocking up for Fall is easier than ever! Whatever color you prefer, we probably have it.

Tuesday, October 12, 2010

macrame designs


photos by Cecilia Austin

These beautiful necklaces from Argentina are the perfect final piece for any outfit. Bold and colorful, they're perfect for day or evening. But we will only be carrying them for a limited time, so snap up your favorite one before they're gone! They are the perfect gift for a loved one or yourself.

Friday, October 8, 2010

new: bags & wallets


photos by Cecilia Austin

In the market for a brand new bag that won't break the bank? We've got just the bags for you! From adorable floral messenger bags to studded cross-body satchels to African-print totes... so many to choose from, and nothing over $85! What's more, all of our bags and wallets are vegan. So toss out that crummy canvas tote you got for free at a work event and come find your new dream bag at DEMA!

Tuesday, October 5, 2010

stripes galore


photos by Cecilia Austin

We are in love stripes at DEMA. As far as we're concerned, they are permanently in style! We have striped cashmere cardigans from Michael Stars, striped DEMA blouses, striped t-shirts from Splendid and St. Grace, striped scarves, and so much more in every corner of the store. Come stripe yourself!

Wednesday, September 29, 2010

a dress for all occasions


photos by Aeschleah DeMartino

We've brought back the lovely Marnie dress from season to season for a reason: it's a classic. Our newest version, in a beautiful rumpled green silk, is the perfect Fall dress. Wear it with tights and a belted cardigan during the day and your tallest heels and some fabulous necklace in the evening. It will be the perfect holiday party dress in a few months when you find yourself desperate for something perfect to wear. Wear it now, wear it forever.

Tuesday, September 28, 2010

sale goodies


photos by Cecilia Austin

The sale rack is overflowing with loveliness right now at DEMA. Pretty Summer dresses that are perfect for this amazing San Francisco weather, sweet sweaters that will carry you into Fall, piles of colorful t-shirts, and much more. Don't miss out on the bargains... things are marked down up to 70% off!